Strategic Marketing Review

This assignment is designed to assess learning outcomes:

This assignment is designed to assess learning outcomes:

  1. Demonstrate a critical awareness of the complex nature of international trade, its main actors, the legal frameworks and institutions and their major issues;
  2. Critically analyse and evaluate the trade exchanges at both quantitative and qualitative level;
  3. Demonstrate detailed knowledge of the main trade, investment and promotion tools;
  4. Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues;

Using key topics from this module, develop an export strategy for an exporter in a developing country (NOT- Brazil, Russia, India, China or South Africa) of your choice for entry into the European market. Please choose a specific country in Europe that the product or products will be exported to. Also ensure that this firm is not already exporting this product(s) to that European country.

 

Required

Write a Board Paper asking the board of directors of the chosen exporter to adopt and implement your proposed export strategy. Your Board Paper should include an analysis of the proposed strategy taking into account the following issues:

International trade theory: Why and how firms engage in international trade

Approaches used by firms to adhere/avoid/bypass instruments of trade protection or to benefit from trade promotion and investment tools (at national, regional and global levels)

  • Types of export-related strategies
  • Accessing market opportunities: entry strategy, cross-border collaboration and risk analysis
  • Logistics, modes of transport and information technology
  • Incorporating ethical issues in strategic decision-making

Your analysis and recommendations should also consider the benefits and potential barriers to successful implementation of the future strategy. This should be followed by a step by step implementation plan.

Assignment Guidelines

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Structure

You have been asked to produce a report.  It should contain the following:

  • Appropriate coversheet (as attached in this document – please ensure appropriate coversheet is attached to your assessment brief)
  • Title Page, including the given title in full.
  • Contents Page

Board paper Structure

BOARD PAPER

 

Date of Paper: DD/MM/YYYY

Title of Paper: Give a suitable title for your board paper

For End of Module Assessment

************************************************************************************************

Brief Synopsis of the Issue

This section is similar to an abstract or executive summary. What are the key points of the assignment that the board of directors need to know?

Recommendation(s)

Background Information

Research on the Assessment Topic

Analysis

Implementation of Recommendations

List of References

Appendix (if any)

Layout

Your work should be word processed in accordance with the following:

  • Font style, Arial, font size 12
  • 1.5 line spacing.
  • The page orientation should be ‘portrait’
  • Margins on both sides of the page should be no less than 2.5 cm
  • Pages should be numbered
  • Your name [should/should not – delete as required] appear on the script.
  • Your student number should be included on every page.

 

Date of Paper: DD/MM/YYYY

Title of Paper: Give a suitable title for your board paper (Mango imported from Pakistan to the UK

For End of Module Assessment

************************************************************************************************

Brief Synopsis of the Issue

This section is similar to an abstract or Executive summary. What are the key points of the assignment that the board of directors need to know?

What import

UK market

Why export this product (200 words)

 

 

 

Recommendation(s)

3: One sentence long (75-100 words) (DON’T JUSTIFY IT: WILL BE JUSTIFIED IN THE PAPER)

3 doing things/

Direct or letter of credit

Transport

Logistics

Strategy

Port

 

Background Information (500)

FREE TARDE: HOW THE COUNTRY BENEFITE IT

EU: IF THE COUNTRY HAS BENEFITD IT OR NOT

 

WTO

COMPARTIVE ADVANATGE

COMPETITVE ADVANTAGE

ABSOLUTE ADVANTAGE

ACEDEMIC JOURNAL

NEW TRADE THEORY

FREE TRADE= MORE TRADE=ECONOMIC DEVELOMENT

NOT ALL BENEFITES ARE FAIR OR DISADVANTGE TO THE COUNTRY

 

Research on the Assessment Topic (500)

COUNTRY PAKISTAN AND UK

PRODUCT

STATISTA

HW MANY TONS OF THE PRODUCT IN IMPORTED INTO THE UK

GAP IN THE MARKET=VERY LITTLE TRADE=

MORE TRADE= MORE MONEY=HIGH DEMAND

 

Analysis (500)

ONE/TWO SECTION OF THE PESTLE ANALYSIS

THAT’S MORE RELATED TO YOUR COUNTRY

BREXIT

GOVERNMENT INSTABILITY

INFLATION

 

Implementation of Recommendations: (500 )

STEP BY STEP LOGISTICS (MODE OF TRNSPORT)

GOOGLE MAPS

PORT

WHAT STRATEGY HELPS US GET THE PRODUCT

SHIPPING, CONTAINERS, TRAIN, AIR

IS IT EFFICENT AND EFFECTIVE

ENVIORNMENTALLY FACTORS

 

 

List of References

Appendix (if any)

Layout