Implementing and Monitoring a Business Plan Final Assessment:
Business Plan and Business Plan Presentation with Voice-Over
• brief description of the company, and
• a description of the unsatisfied need that creates the business opportunity.
2. Mission and Vision Statement & Company Description
The Mission and Vision should be carefully crafted. You should see evidence of how your operational, financial, and marketing plans are
executed in light of the mission and vision.
• Develop a Mission Statement
• Develop a Vision Statement
Company Description (proposed new organization)
• Type of Business and Legal Structure (e.g., LLC, sole proprietorship)
• Primary Organizational Objectives
• Distinctive Core Competencies
3. Industry Analysis and Trends (state of the industry, market research, barriers to entry, identifying competitors, identifying market
niche, expert advice, competitive analysis, strategic positioning)
• The history of the industry
• Size of the industry
• Industry evolution
• The trend—where the industry is expected to be in five to ten years
• The key players in the industry (those who do something like this well and those who do not)
• Barriers to entering the market
• PESTEL analysis
4. Strategic Positioning, Strategic Intent (Measurable Goals)
• Competition strengths and weaknesses (using SWOT, AAA, and other matrices)
5. Product / Service (define product or service, what makes the product worthwhile, liability concerns, expert advice)
• How does the position in the Product Life Cycle affect this Business Plan?
• How does the position in the Industry Life Cycle affect this Business Plan?
6. Management Plan (hiring projections, board of directors or advisors, outside professionals, licenses, expert advice)
Management and Ownership