BC290
Company Report
For this project, you need to choose a company from one of the links listed below. If you wish to choose a company not on one of the lists, please check with me first.
http://fortune.com/best-companies/
http://fortune.com/best-workplaces-for-women/
http://www.diversityinc.com/the-diversityinc-top-50-companies-for-diversity
http://fortune.com/best-workplaces-for-diversity/
Once you have chosen a company, you will need to research it using a wide variety of sources (minimum of 5) and report your findings in a 3 page (maximum) paper. Your paper should also include a reference page and an executive summary, Please refer to the example on Blackboard for how to format your report properly.
This report should be typed in a 12-point font and double-spaced. Sources to consider for your research include business publications such as: Business Week, Forbes, Fortune, Fast Company, the Wall Street Journal, etc. as well as the MarketLine SWOT Analyses and Hoovers Company and Industry Reports. You must use the MarketLine SWOT Analysis as one of your sources. If your company is not listed in MarketLine, then you may use the Hoovers Company Report as one of your sources.* Your report should include an overview of the company, its current status and in particular, the company culture. (This should include information about the demographics of the company; i.e., employee distribution by gender, age, diversity, etc., whatever you can find and information about the hiring process, if available) For information on what it’s like to work there, you should check glassdoor.com and/or indeed.com, and you can also do a google search using the name of your company and employees as the key words – for example, <Microsoft employees> and see what comes up.
We will have class time in the computer lab on Tuesday, 9/24 and Thursday, 9/26 to work on research for your report. The final draft is due on Tuesday, 10/22. You will also be required to give a brief, informal presentation on your company.
*This report should be written in your own words and sources should be properly documented in the text with a separate reference page at the end. Any evidence of plagiarism will result in an automatic ‘F’ for the paper. *
BC290
Sample Company Report
XYZ Company
Executive Summary
This should be a brief description of the contents of the report; for example:
This report discusses the XYZ Company and provides a brief overview of the company and its current status. It also examines the company culture including information about what it’s like to work there and the demographics of the company
This should be on a separate page and it should be the first page of your report. This should be no more than 1-2 paragraphs.
XYZ Company
You should provide a brief introduction, which describes what this report contains – not an executive summary – more like a description of the purpose of the report; why did you choose this company
Company Overview
This should be a brief description of the company – what it does, where it’s headquartered, where it operates, etc. This should be no more than 1-2 paragraphs.
Current Status
Here you should discuss what’s happening with the company right now. You can use information from the SWOT analysis (in the MarketLine Report) and information from current articles in business publications. This should be no more than 2 paragraphs.
Work Environment
Here you should provide some information about what it’s like to work there. Do not simply list what the employee benefits are according to the company’s website. Try to find some “outside” information – one option is glassdoor.com which contains reviews from current and former employees of the company; the other option is a Google search – try using key words like ‘XYZ Company employees’ or ‘XYZ corporate culture’, etc. You may also come across blogs written by current and/or former employees, which may or may not be useful. In addition, you should include information about the demographics of the employees. This should be no more than 2 paragraphs.
Conclusion
Finally, summarize your findings about the company – What is it like to work there? What are the employees like? Would you consider working for this company? This should be no more than 1 paragraph.
