In 1999, The Blair Witch Project marketing campaign used a website designed to convince people that the horror/mystery scenario of the movie was an actual missing person’s case. Myrick and Sanchez also visited online message boards to spread rumors about the mystery. The campaign was so successful that many people still believed the movie depicted actual events by the time it was released in theaters. On a budget of less than $1 million, The Blair Witch Project grossed nearly $250 million. The buzz stemming from the innovative, Internet-based marketing campaign turned what could have been just another horror movie into a national phenomenon. See site: http://www.blairwitch.com/project/legacy.html. Now twenty years later, some call it the best viral marketing campaign of all times.
Blair Witch Best Viral Marketing Campaign of All Times
For this blog post, please provide a link to a commercial or a marketing campaign that has gone viral. It can be funny, moving, inspiring, or all of the above.
In your post, answer the following questions:
Why do you think the viral ad/campaign was so successful? What was it’s appeal?
What are some of the benefits of viral advertising?
Why do you think viral advertising is effective?
