Most small business owners struggle with ensuring their performance appraisals are unbiased. There are many influences that can change the outcome of the appraisal. These influences can make it difficult to fairly evaluate the employee. In this discussion question, we are going to explore when subjective appraisals are more effective than objective appraisals.

Question:

Subjective performance appraisals are subject to several rater errors, which makes objective measures seem a better alternative. Discuss when subjective performance appraisals might be better (or more feasible) than objective ratings.

No more than one page, cite references when appropriate.