Your task is to write a 2000-word marketing plan addressing. WorkTogether is a new workplace app about to launch globally. The app allows small and medium-sized teams (up to 50 workers in a business unit) to communicate and collaborate remotely, and work together online. The company hopes its innovative new app will meet worker collaboration needs during the global waves of Covid-19 shutdowns in a way that combines the best of Zoom, Slack and Microsoft Teams. As a senior marketer on the WorkTogether team, it is your responsibility to write a marketing plan, prior to launch, that addresses the elements listed below:
1. Introduction.
2. Define your marketing philosophy (selling concept, marketing concept, etc.).
3. Market segmentation for your app (WorkTogether), including demographic, psychographic, geographic and behavioural segmentation.
4. Differentiation and positioning strategy of the app.
5. Brand personality for the app, including justification for how that personality aligns with your segmentation strategies.
6. Pricing strategy at launch.
7. The role of retail members in the value chain, from launch onwards.
8. Promotion plans, prior to and after launch, including advertising, sales promotion, personal selling, public relations, and digital and social media.
9. Conclusion. Other Requirements Referencing is NOT required but your work will be submitted to Turnitin,
