Identify your target population preferences, tastes, and choices. After determining your target customers, ask yourself, what are the customer’s preferences? Do your products solve their problem? How does the business impact the surrounding populations? And what benefits do you generate?

The demand for children’s products is significantly high in all countries, and different approaches have been implemented to help parents get these products within their reach and at affordable prices (Fields D., & Fields A., 2004). However, the results were fruitless since some of the businesses did not know how to market their businesses. Therefore, for the growth of the industry, you will need to identify your target population preferences, tastes, and choices. After determining your target customers, ask yourself, what are the customer’s preferences? Do your products solve their problem? How does the business impact the surrounding populations? And what benefits do you generate?

Goals and objectives/How the Objectives will be achieved/how you will deliver the project

1. To identify a target market for our products, we will advertise through friends and online portals
2. We will create a good customer base, set a standard price, and sell quality products to our target market.
3. To find and maintain the target population, always look for the latest fashion, trends, and customer’s preferences and choices of your products.