Lay out the rationale for the idea or concept. Identify the problem or opportunity that the idea or concept addresses. Analyze the market for the product or service. Analyze the key features that set the product or service apart from the competition.

Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been developing throughout your MBA coursework.
In Milestone One, you will submit the justification for your idea or concept. You will connect entrepreneurship or intrapreneurship with organization change and survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept.
Critical Elements:

Rationale: Lay out the rationale for the idea or concept.

Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.

Market: Analyze the market for the product or service.

Competition: Analyze the key features that set the product or service apart from the competition.

Company: Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service.

Innovation: Discuss how or why the product or service is innovative.
Academic Honesty and Plagiarism Throughout this capstone you will draw from many of your previous courses, including assignments and artifacts. You will continue to build upon these projects and ideas throughout the capstone.