What is customer retention and what role does it play in fitness organizations? What factors lead to low rates of customer retention in the fitness industry in Singapore?

What is customer retention and what role does it play in fitness organizations?

What factors lead to low rates of customer retention in the fitness industry in Singapore?

Identify research approach

Say what research strategy

Describe data collection method(s)

A SERVQUAL model will be integrated with the questionnaires to ensure that the expectations of the customers of the fitness organizations in Singapore are measured

How will you meet the overall aim of their research

How will what you have done so far and what you plan to do, demonstrate an understanding of research methods appropriate to their topic

How will what you have done so far and what you plan to do, enable you to significantly contribute to new knowledge through their DBA. You can state what you think their contribution to knowledge might be.