Write a letter analyzing the social media output of a company that you would like to work for someday. This assignment focuses on learning the skill of analysis, which is where you take information and draw conclusions from it based on observations you make.

You will be asked to write a letter analyzing the social media output of a company that you would like to work for someday. The purpose in writing the letter is to demonstrate your understanding of how professionals use social media in the real world and then draw some conclusions from the actual social media content using the rhetorical skill of analysis.

This assignment focuses on learning the skill of analysis, which is where you take information and draw conclusions from it based on observations you make.  In other words, you will not simply be summarizing the social media postings of your chosen company; you will use those postings as a basis from which to draw a series of conclusions.

The letter must include (1) a short introduction in which you introduce yourself and why you are writing, (2) a section in which you analyze THREE social media platforms currently being used by the company, (3) a section in which you make recommendations about how they might use social media differently or what other social media platforms they might wish to try. It must be written to an actual person at the company.

Aim for 750-1250 words.

If you choose Burger King (aim higher!) for your company, you might look at their Twitter, Instagram, and Facebook feeds, all of which are filled with minimal text and lots of images of hamburgers and fries; you might also notice that they usually posted early in the morning or before lunchtime. Your analysis would reveal that they are primarily using all their social media platforms to appeal to young males who might crave these items in the middle of the day. In your recommendations section, you might suggest differentiating their social media platforms more clearly, or using at least one platform to appeal to women (or health-conscious men), or using a platform they currently don’t use.

Your sources for this essay will primarily be primary; in other words, you will use the actual social media postings from your company as evidence to support your analysis and your recommendations. You might also compare their social media output with the output of rival companies. Use screenshots of those postings throughout your letter to support your claims and visually break up the text. Make it look good.