Read the case study “Sometimes a Simple Change Isn’t So Simple.” Consider John Kotter’s eight-stage process for managing change (in his book Leading Change). How do Kotter’s principles help to explain what went wrong in this organization when management tried to develop and implement a new system?

QUESTION 1 B) PLEASE WATCH VIDEO
How would you apply the principles that the speaker advocates in this video to the case that we considered in Discussion Question A this week? Is this video more or less helpful for understanding change management than John Kotter’s change management process? Explain your point of view.