Essays need to show understanding of the essay question, media materials, and article(s), and to provide evidence to make their points and organisation to build an argument. Students also need to demonstrate success in expression and referencing. All students are strongly advised to consult the Essay marking rubric (included in this Handbook and on FLO) before starting.
Essay question: choose one of the following three media ads (aka “texts”) and undertake a close ideological analysis of it, revealing its underlying ideological assumptions. Please just choose ONE: I chose Gillette “we believe” https://www.youtube.com/watch?v=koPmuEyP3a0&feature=emb_logo
, after that identify the major one (or possibly two) ideologies at work and analyse how it is expressed. Ideologies could include any of the following: consumerism; militarism; nationalism; regionalism; pro-family ideology; white supremacy / ideologies of race; ideologies of gender.