If a marketing plan is to be successful, it will need to fit into the economic, political, legal/regulator, social and cultural environment of a specific country. In Week 2, we will create a 2-3 page culturegram over a country of your choice in the Week 2 – Developing a Culturegram assignment. You will focus your culturegram on different areas: economic and financial factors, national culture and social systems, political environment, and legal and regulatory systems, geographic profile and map, and business culture
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