MKT301 Fall 2017Marketing Plan Guide7Product description with feature and benefit analysisPart One -Product Description Describe your product or service concisely, but specifically, in no more than three (3) double spaced pages and written in formal business style. The most important requirement for this assignment is that after reading it your instructor has a clear understanding of your product/service/non-profit, what it does for the consumer and how it works or functions.