How does the use of data and information affect the ability of Zappos to manage performance and interact with customers and potential customers? 

Directions

1. Reflect upon these questions:
   1. How does the use of data and information affect the ability of Zappos to manage performance and interact with customers and potential customers?
   2. What specific issues are found in your own organization (or a company of your choice) concerning the use of data and the performance of the organization?