1. Describe a (only one) data-driven customer persona in detail (that should represent the target market segment identified in your interim assessment);
  2. Conduct a marketing mix (7Ps) analysis of your selected product (good service, experience or idea) and evaluate its effectiveness in addressing the needs of your customer persona; and,
  3. Provide justified marketing mix recommendations for your customer persona based on your analysis of the current marketing mix and identification of gaps considering the needs of your customer persona. Include where necessary ethical considerations, particularly when proposing recommendations for communication strategies. This assessment is required to be presented as a formal report. It is not an essay or personal reflection.