Choose any contemporary domestic or global company and go to their website and peruse their information. Describe the business model based on what you were able to find. How does a business model differ from a business plan?
Activity 2: The Four Parts of a Business Model
Based on what you were able to find, describe their business model and each of the following components: the offering, the customers, the infrastructure, and the financial viability.
Activity 3: What job is the customer trying to get done?
According to your text, customers face at least one of the four problems that prevent them from getting a job done. These problems include: lack of time, lack of money, lack of skills, and lack of access (see Figure 5.2).
Identify key stakeholders or customer groups in the company you’ve identified:
What are the key jobs that key stakeholders need to get done?
What are the key barriers to getting these jobs done more efficiently?
Have you identified any potential opportunities?
