Broncos Restaurant Case Study Analysis

  • This is a shared assignment and therefore will not need a conclusion. I’ve chosen the beginning more general research section so one could write it without the need for additional materials.
  • Research the effects of COVID-19 on the restaurant industry (At this writing, restaurants are scheduled to reopen at 50% capacity (in South Carolina) for the foreseeable future).
  • Relate/research the specific effects its had on a Mexican restaurant called Broncos (as possible, creative writing is obviously necessary)
  • Write a case analysis on the economic recovery of the restaurant industry following the COVID-19 shut down (again, creative writing will most likely be necessary)
  • Analyze the external industry pre-pandemic and post-pandemic estimates.
  • Analyze the internal situation at a restaurant called Broncos. See the below link for this restaurant.
  • Broncos is a Mexican restaurant located at 1560 Union St, Spartanburg, SC 29302

https://www.broncomex.com/

This project should be rich with data and support for your analyses.  The outline below should be used in completing this project.

I           Introduction

Describe the overall nature and impact of the pandemic on the restaurant industry.

(2 pages)

II         External Environment

Analysis of the Macro-Environment

    1. Market segments (fast food, luxury, etc.)
    2. Size of the industry pre- and post-pandemic
    3. Growth rate of the industry pre- and post-pandemic
    4. Regional specific information, such as Greenville County
    5. Information specific to the market segment of your chosen restaurant (for example, if you picked the Smokin’Pig, you would look information specific to small, local barbeque restaurants) to the extent that information is available.

(5 pages)