1. Visit a website such as Amazon or Barnes and Noble and locate three recent books that discuss the effects of social media on customer loyalty and retention.
2. Prepare a one-page report summarizing three pieces of key information from each book. Often the websites have a section for each book that gives an Overview or Editorial Reviews of the book that will provide the information you need. (Exceptional Customer Service: Online Research Activity Project 3.2 pg. 53 in text)
3. Be sure to include the book titles and author’s names in your paper
Discuss the effects of social media on customer loyalty and retention.
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