Give a brief overview of Porter’s Five Forces.

Briefly describe the industry in which your selected company operates. Give a brief overview of Porter’s Five Forces.

The more information you provide, the better feedback you can be given.

Here are some examples to help you with your analysis:

For competition you may want to look at the distribution of market share within an industry. Is it clearly dominated by one key player (I.E. >50%), or is it more evenly split between multiple firms. Market share is not a perfect measure of rivalry but multiple firms with similar market share can indicate higher levels of rivalry.

For buyer power refer to your text for specific examples. Some things you could consider are how price sensitive are your firm’s customers? How many options are available? How knowledgeable are your firm’s customers? Each of these would contribute to higher buyer power.

For supplier power you may want to consider the degree of specialization of your product. If it uses generic materials that are widely available supplier power may be lower.

For threat of substitutes, a brainstorm of alternative options from the consumer perspective would be helpful. This is not simply recognizing other firms that produce the same product (that’s competition) but rather products in other industries that could accomplish the same purpose. Think cars vs. bicycles.

For threat of new entrants, put yourself in the perspective of the entering firm. How difficult do you think it would be to break into this industry?