Thrifty Car Rental Case Study 12.1
Presenting Case-Study ( THE POWERPOINT PRESENTATION)
When you present a report of a case study, assume that you are a Chief Service Officer, and your audience is a General Manager of your company and Executive Team, which may consist of COO, Regional Vice-Presidents of Operations, Marketing and Finance, who asked you to review the facts and make a recommendation. Prepare an action-oriented presentation that includes concisely your analysis and recommendations. The presentation should reflect:
A. Service Company “Service Strategy”
B. Service Company elements of “Strategic Service Vision” (p. 29)
C. Service Company “Service Package” (p. 17 – p. 18)
D. Answers to the case-study questions
E. Statement of the Problem (if any)
– Definition of Alternatives (“best case” vs. “worst case”)
– Discussion of Alternatives
F. Conclusion (your recommendations to the company, and potential “next steps”)
G. Additional Comments
Case presentations in class will usually be limited to 15. It will NOT be possible for you to cover everything that is in the case-study in this allotted time.
Your presentation should have a strong opening and closing. Make sure that you clearly identify the problem (if any). The primary focus of the presentation should be on what you recommend and why. This may require you to synthesize materials from several sources: case-study, textbook, in-class material and discussion, and material, found in the resources beyond the class.
4. ‘Solutions’ (EXECUTIVE MEMO)
Student need to hand in a 1-page Executive Memorandum (memo) to recap the Case-Study “service tools”, problem (if any) and presented solutions. The audience of the newsletter is the executive management team of the company described in the case-study. You are selling your ideas to management. It is your opportunity to be persuasive. The Memo should be professional, succinct, and relay the issue-solution at-a-glance. Spelling, grammatical, and typographical errors indicate a lack of professionalism. The quality of the report matters more than its length.
This executive memo typically consists of four paragraphs: (1) Opening (briefly describe the main points in the case-study, including company strategy, vision, service package); (2) Answers (your answers to the case-study questions); (3) Problems-Solutions (description of any uncovered problems the company is facing and offering your solutions); and (4) Closing (suggest program of action – how to improve service management in this company).