This report is only one piece of a project which is called the structure report. Our overall objective of the whole project is to show how the beverage industry has been affected by the COVID pandemic. But only for this assignment, the structure data report must include a brief summary on the state of the industry. Please submit a brief summary of the below points:
1. properly defining the industry (or sub-industry/sector) that you are focusing on
2. providing a brief description of the nature of the industry (e.g. perfect competition vs. monopolistic competition)
3. identifying the main players in the industry / average market shares / geographic span etc.
In general, you are describing the structure, or how things are, in the industry you are researching. Try to tilt towards analytical vs. simply descriptive narrative (it may be a bit of challenge here, but that’s the intention). Essentially, being “analytical” means you process and intellectually filter the vast information on the industry and summarize all that in this first write-up without risking to lose any generality or omitting any key aspects characterizing the industry.
Please include references page, it can only be from diverse set of academic, business, and economic policy focused sources. Please note: Investopedia, Quora, Wikipedia, About.com, How.com, and similar generic
reference websites ARE NOT ACCEPTABLE SOURCES. So WSJ, CNBC, Financial News are some good sources
