Now that you have read about McDonald’s present and past, please respond to the following questions. Be sure to utilize some of your Strategic Management tools and theories you have learned about from Chapters 1-41.What are some of the challenges it has faced in this new era of restaurant competition?
2.What have been the causes of the chain’s issues?
3.What recommendations would you make to help McDonald’s bounce backfrom its current problems?
4.How many of you have been to McDonald’s lately? If so, what is wrong with McDonald’s? If not, same question!
5.What is the author’s advice? Is this advice really useful, or is it along the linesof “you should score touchdowns in order to win the football game”? What isthe most truly useful point the author makes? Which one is the most useless,in your opinion, and why?
6.How would you frame the author’s advice in terms of the principles of strategicmanagement? Do you see any strategic management thinking in this to-do list?If so, what? If not, is this lack a bad thing?
