Look for one or two products whose brands, labels, and/or packaging have caught your eye, then answer the following questions in essay format:
- What caught your attention?
- Where was the product located (place/section/department of the establishment, gondola, and place in the gondola)?
- What other product did it have around it?
- What made you select and buy the product?
- What was the strategy used and why?
- How would you improve the product and why (packaging, label, brand, etc.)?
The essay must be 3 pages long, following the APA format.
