Your case analysis will be prepared as an “Insights Memo” to an executive individual or leadership team of your choice. This could be your current organization, a past organization or even your dream employer. As the author of the memo, you will apply case analysis to make the social media strategy at said organization even better than it already is. At the top of your memo, please include the following formatting:
To: [Insert Executive Title, including Company Name]
Case Study questions:
Why is transparency more important than ever for organizations? Consider the role visuals (photo/video) can play in accelerating or mitigating crises.
What is the role of today’s CEO and/or executive leadership team in addressing crises that go viral online? How might this vary among privately and publicly held companies and/or regulated industries?
How can organizations prepare their social media and customer service teams for crises? Think about adaptability and flexibility; authority and accountability; and the “customer is always right” philosophy.
