Research several companies’ Mission, Vision & Values Statements. Then write Mission, Vision & Values Statements for “Phoenix Health and Well Being Studio”
Phoenix Health and Well Being Studio
A five-year-old firm specializing in group and individual fitness instruction, Yoga and nutrition/ well-being counseling
Experienced rapid growth in three years due to the founder’s expansion into franchising the brand and their patented instruction and wellness methodology
Initially there was only one studio but now there are five owned studios and 15 franchised locations
The corporate staff is small with most of the effort has been in growing the franchise business… seeing that it is where their future lays
The founders also want to position the company for purchase by a larger fitness organization
The private equity firm providing funding is pleased with the progress and the expected growth. They are willing to invest in programs to help sustain the level of performance
The expertise they had at the beginning is not where they need to have now in this new phase of business development
The staff are entrepreneurial in spirit with expertise in the health and fitness industry but do not have internal skills and capabilities to scale up and achieve aggressive expansion targets
The founder met with the equity partners to strategize on ways to not only motivate existing staff and new staff members to facilitate the expansion of the business but also to structure the right staffing approach and organizational design that will attract and retain the talent needed to support their long-term goals
The founders and equity partners have approached you as the human resources consultant to come up with a comprehensive HR Strategic Plan that addresses their current and future needs.