For this week’s assignment, you will prepare a Research Paper aimed at the marketing industry in which you will present reasons for developing a new marketing campaign aimed at the healthful consumption of sugar, caffeine, or dark chocolate with an emphasis on the brain/behavior connection. You will include the following:
Analyze the physiological, behavioral, and psychological effects of the food chosen.
Give reasons for the need to create this new campaign and how this information will benefit consumers.
Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.
Support your presentation with at least five scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included.