Conduct secondary research to thoroughly analyse and evaluate the Surfdome industry sector.

ASSIGNMENT DETAILS & INSTRUCTIONS:

This assignment is to be read in conjunction with Surfdome Company Information in the Appendix.

This is an individual assessment where you are required to:
1. Conduct secondary research to thoroughly analyse and evaluate the Surfdome industry sector.
2. Identify and evaluate the strategic options for Surfdome
3. Formulate a strategic marketing plan justified by the findings of your research and analysis. The timescale for the strategic marketing plan is to be determined by you, depending on the issues/opportunities understood within the analysis.
4. Outline tactical (marketing mix) recommendations to deliver the strategic marketing plan, based on the issues and market opportunities you have identified within your research and analysis.