−Exploreandcomparethecoretheoriesofconsumerbehaviourinbothconsumerand organisational markets
−Apply and demonstrate theories to real world marketing situations by profiling and identifying marketing −AppraisemodelsofConsumerBehaviouranddeterminetheirrelevancetoparticular marketing situations
−Apply and enhance abilities to input this knowledge in the marketing planning process, particularlyinmarketsegmentation,positioning,andmarketingmixdevelopment
−Critique the theoretical perspectives associated with consumer decision making, including recognising cognitive biases and heuristics
−Apply analytical skills in assessing advanced literature in the field of consumer research and critically reflect on your personal writing practices as it relates to the evidence from research (C
