- Using research, define the factors that influence consumers buying decisions.
- Using research, define what a country’s imageis, and describe the country image of your chosen country as it relates to the product. How can a country maintain its image? What happens to the product if this image is negatively affected?
- Define the country of origin effect in your own words. What role does the country of origin play in your chosen product’s brand(s)?
- What are the elementsthat are associated with your chosen country in the consumer’s mind? For example, if you are discussing China: Huge, food, counterfeit products, communist, low cost……
- Give an example of a negative country of origin effect for your chosen product using another country as an example.
- Does a country of origin lose some of its luster if the same brand is made elsewhere? Or does the original country of the brand help maintain a positive perception of the brand in consumer’s mind? For example, Audi cars manufactured in China?
Define the country of origin effect in your own words. What role does the country of origin play in your chosen product’s brand(s)?
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