This assessment is a ‘pitch’ for the design and delivery of a food and beverage experience. This assessment includes Part A which is a 10 minutes pre-recorded video presentation that will describe practical examples and relevant theories of the food and beverage design.
Here are key points to remember:
- Students should position yourselves as a Food and Beverage designer, trying to find investors (the teaching team) for a new original concept.
- Students are expected to describe a full and comprehensive food and beverage experience within their pitch. Students will be assessed on their capacity to explain and convince their food and beverage design.
Part B: a 2000-word ‘pitch’ report (30% of whole course)
In addition to this pitch presentation, students are expected to upload a copy, via Turnitin, of Part B which is a 2000-word ‘pitch’ report that outlines the designed food and beverage experiences with evidence-based justification. This report should include an overview of their design, a clear link to literature presented in the course, and the method of delivery. Additional material that can support the design, e.g., menu, product information sheet, pictures are welcome and should be included in an appendix.
This pitch report should logically explain the objectives of the project and expected achievements, namely creating value for a company/organization through the design of a food and beverage experience. This report showcases the efforts of the student to design and develop a food and drink experience. It is important to touch upon a sociological theme from the course in their design. This theme could include but is not limited to cultural frames around food and beverage, food issues such as sustainability, or the role of science and technology in food and beverage. It is also important to touch upon the practical dimensions of their product (food and/or beverage), such as venue (servicescape), menu design, pricing, and hygiene considerations
