Paper Instruction: Read the PowerPoints (Lessons 1-6) and watch the videos and answer those 4 questions by providing analysis and personal opinions and interpretation:
1) Identify direct, indirect, and tangential competitors of Easy Expunctions.
2) Create the competitive quadrants and a competitive matrix of Easy Expunctions.
3) Determine based upon the competitive quadrants and competitive matrix whether to push ahead, pivot or quit your endeavor.
4) For your presentation, summarize the competition using whichever tool (competitive quadrants or competitive matrix) best illustrates your company’s differentiation in the market.
Additional instruction to follow on how to write the paper:
Professor instruction about the paper: “Short answers and a rehash of what the PowerPoints says will not get you an A. I am MOST INTERESTED in your opinions and your interpretation of what you may find in the PowerPoints. Fair Warning for the video: do not write down his/her responses to the questions, you will not do well on it. There is nothing entrepreneurial about that!”
When answering each question, provide analysis and personal interpretation.
For question number 3 and 4, make sure to provide analysis and personal opinions and interpretation
DO NOT WRITE WORD BY WORD OF WHAT THE PERSON ON THE VIDEO SAYS.
Videos and PowerPoints are located on the “Additional Materials.” Make sure to watch the videos and read the powerpoints.
Font size: 8 points
Number of pages: 2 pages single spaced