Question 2. a)Are you part of a loyalty program, such as at a supermarket chain, airline or a c offee shop? If you are, why did you opt-in to this program? P lease explain how loyalty programs help companies develop or increase Brand Equity. (5 marks)
b)How does Brand Personality help managers understand their customers? In answering this question, please select a brand of your choice and explain how the five dimensions of Brand Personality relate to the brand. (5 marks)
