when referring to particular sentences or passages in the Case Study, you should footnote that and then simply refer to the page number(s). Adding footnotes also leaves the door open to bring in other sources of material should students want to broaden their frames of reference. This is not essential – but there might cases where students want to refer elsewhere when making arguments.
ZEE TV, India
1. What are the unique characteristics of India that help and hurt a television company?
2. What are the particular challenges and opportunities facing ZEE TV – and how did ZEE achieve its success in the face of its competition?
3. What part did the Government play in TV development in the past – and how has that changed?
4. Who are the key players, managers leading the company – and what were their programming and distribution strategies?
5. What are your recommendations for this company?
