3.2  analysis

Analyze the company’s corporate strategy. Consider their business/functional/operational strategies. If the company has subsidiaries or different business units, analyze the interaction between them. Do they trade or exchange resources? Is there synergy? Which corporate strategy are they pursuing? How are they achieving or failing at achieving competitive advantage? Has their corporate strategy changed over time? Why? Is their competitive advantage sustainable? Consider the SWOT findings in the previous section during your analysis.

  • Strategic Alternatives/Options for the company’s strategic plan

Using your analysis, create two (2) options for the company to have as a plan for the future.  These options should be in line with your analysis, and should focus on corporate, business, and functional level strategies. They will generally centre on how to change the company – its structure, market, products etc.

  • Option 1
  • Option 2

5       Recommendation

Choose one optional strategic plan and provide a rationale for why it is the stronger and therefore more likely to be successful for the company. Your recommendation should be directed at solving whatever issue the company is facing.

6       Implementation or Action Plan for your recommended strategy

Remember to include a timeline which sequences the steps and resources the company should follow while they implement your recommendation. It is strongly suggested you separate the steps into immediate, medium and long-term action.
This should be outlined in the table format, with accompanying explanation which includes:

  1. Timelines
  2. Steps
  3. Resources required (and functional areas affected)
  4. Any other explanation that may be needed
  • Evaluation

Include the key success factors and/or criteria to measure the success or failure of your recommended strategic plan.

  • Works Cited
  • All pages should be numbered.
  • Any reference materials used beyond information provided in MN 2600 slides should follow APA guidelines.
  • DO NOT repeat sentences or phrases from the websites you consult, as this does count as plagiarism. Remember, this will be submitted to Turnitin for originality verification.
  • Appendices

Papers should be submitted electronically to D2L’s Dropbox by
Section 1: Nov. 19th  

Section 5: Nov. 18th
Late submissions will not be accepted.

Oral Presentation:

A short (approximately 10 minute) oral presentation of the strategic plan will occur in our last week of classes. Each group member must participate.

As we are unable to predict whether we will be on campus at that the time of the presentations, more details on the format will follow.

If a group member misses the presentation, they will lose those marks. The group is responsible for presenting ALL material, even if they are short a person.

Note: I will stop you at the 15-minute mark. Please time your presentation