Discuss “how different industries continue creating value for customers through the routes to market to respond to changing market conditions during Covid-19?”. In discussing your assignment topic, choose ONE of the below industry sectors:
• Textile industry
• Food industry
• Healthcare industry
The allowed word count is 600-800 words plus visuals (diagrams, tables, charts etc.). The word count is strict so that you must use visuals to good effect. You should work out for yourself how you can best communicate within these limits and you may present the work in any format that you wish. This is a unique assessment in that it allows you to select the format which best enables you to communicate your understanding.
The assignment draws on the concise presentation skills that you developed in first year especially through group presentations and the group industry report.
You may present the material in any way you think is effective – this gives you ample space for originality and creativity (features of first class work).
Please note: appendices can be used if necessary, but will count towards the word count. Similarly, graphics and tables which are deemed to be excessively ‘wordy’ will also be counted in the word limit.
The task is to explain how different industries (or organisations in different industries) continue creating value for customers through their routes to market to respond to changing market conditions during Covid-19? In particular, you are expected to discuss and elaborate how they are adapting their routes to market (e.g. how they are adapting their transformation processes which may include changes in aspects such as the product sourcing, production, marketing channels, supply chains, logistics and/or sales processes etc.) to deal with and respond to the market related challenges that have appeared during the pandemic. When discussing the assignment question, you can also consider the challenges of managing demand and supply within and across borders during the pandemic and how different adaptations in routes to market help organisations to overcome such challenges.
You consider the value creating process by thinking about the importance of making the products available in the right place, right form, right time, right quantity etc. for the shopper. That is, you should consider the transformation processes. Effective work will be based upon a review of all material in the module and selection of elements that help to evaluate the routes to market and explain how it is adapted to the changing market conditions.
You can base your discussions on a type of product you wish from your chosen industry, but your discussions can focus on a type of product that you can illuminate well by thinking about the routes to market. You are strongly advised to select the industry based on your personal or career interests.
Besides the academic resources, you can look also for articles about the sector in the Financial Times, other newspapers (via database Nexis) or in the trade press (via ABI inform, select trade press only in the drop down menu). You can also use several other databases available in the Library to explore industry related data such as Global Market Information Database (Passport GMID). YOU SHOULD USE THESE MATERIALS AVAILABLE VIA THE LIBRARY RATHER THAN RELYING ON GOOGLE SEARCH – WHICH WILL PRODUCE LESS RELIABLE SOURCES.
