Explain the concept of segmentation, targeting and positioning saying why it is important and how Day-Weeks could use it to their benefit
Discuss the role of branding in any company’s marketing strategy
Explain to CS what makes the marketing services different from marketing products (emphasising services marketing because Days-Weeks is service sector) and say how that will impact on your plans
You want to expand your customer base geographically. Explain Ansoff’s four competitive strategies to CS, emphasising and justifying why you feel Market Development to be the best for you. Don’t forget to include a picture of the model in your report.
