Do you think that multinational enterprises are facing fewer differences among countries and therefore should focus more on marketing standardized product offerings

INTERNATIONAL BUSINESS

UNIT 4 DISCUSSIONS

Globalization is leading to more similarities and fewer differences among countries. Arguments have been made that we are living in a borderless world. Accordingly, countries are not different. Instead, it is market segments that are different, but in a particular segment, countries are similar.

Question: Do you think that multinational enterprises are facing fewer differences among countries and therefore should focus more on marketing standardized product offerings?

Instructions:

-Your answer should be one single spaced page or less (but at least 10 sentences). Also, cite inside your answer (e.g.: Peterson, 2019) two recent articles (no older than 2017) from business periodicals such as Business Week, Forbes magazine, Fortune Magazine, Wall Street Journal, or any other relevant popular press (no textbook, academic journal, or Wikipedia).