Evaluate trends in the current global business environment for developing business opportunities and improving sustainable business operations

1MBA 515Final Project Guidelines and RubricIn this course,you begin the task of identifying a business idea that you will fully develop throughout your MBA journey. It can be a product, service, or other concept for an existing company environment, or a totally new entrepreneurial venture. You will first choose the market domain for your idea, such as transportation, healthcare, manufacturing, or the service industry, for example. This selected domain will be your area of focus throughout the MBA program. OverviewBusiness environments are constantly changing for many reasons: competition in the marketplace, new technology, and political upheavals, for example. A prudent business manager will need to be able to first recognize and then react to these changes to ensure a company’s survival and profitability. To do this, the manager will evaluate both the internal and external factors that can either inhibit or enable a company’s assets and capabilitiesto align with market opportunities.For this project, you will choose a market domain such as transportation, healthcare, manufacturing, or the service industry. This selected domain will be your area of focus throughout the MBA program. You will research the business environment of this domain, analyzing the trends andinternal and external factors that affect businesses within this domain. Through this analysis, you will gain an appreciation of the business environment from a holistic perspective in order to foster innovation and maximize profit potential.This assessment addresses the following course outcomes:

Analyze inhibiting and enabling factors in current and historical business environments for their impact on opportunities forinnovation and change

Assess internal organizational assets and capabilities for determining competitive readiness and weaknesses in current business environments

Analyze external factors of business environments for their impact on competitive readiness and internal organizational assets

Assess intrapreneurial and entrepreneurial opportunities in the global marketplace for their viability based on organizational assets and the business environment

Evaluate trends in the current global business environment for developing business opportunities and improving sustainable business operations