Identify the major goals of the company. What are its short-term versus long-term goals? What resources must the firm acquire to achieve its long-term goals?

rot41926_mod02.indd112/27/17 07:27 PMCHAPTER 2 Strategic Leadership: Managing the Strategy Process////Module 2: The Strategic Management ProcessAn effective strategic management process lays the foundation for sustainable competitive advantage. Strategic leaders design a process to formulate and implement strategy. Consider your chosen firm and how its leaders formulate and implement strategy to sustain a competitive advantage.

1.Identify the major goals of the company. What are its short-term versus long-term goals? What resources must the firm acquire to achieve its long-term goals?

2.Trace any changes in strategy that you can iden-tify over time. Try to determine whether the stra-tegic changes of your selected firm are a result of intended strategies, emergent strategies, or some combination of both.