The request is to submit a 2000-word written report drawing upon the group’s work with an emphasis on buyers’ behaviour and/or marketing communication / public relations or digital marketing recommendations. The combination and focus is of your own choice.
As mentioned above, we can use the group work’s focus and collective work as a base but should we wish otherwise, select freely a focus company case and a focus product range of our own individual choice.
The group’s work was a case study for a multinational company in Power Generation Sector and how does use augmented reality and behavioural predictive modelling within its consumer/business stakeholder community, to accelerate penetration within new & existing markets.
But as explain we are free to use any other.
Format: The written report must: a) Provide an executive summary; b) Use introduction section to explain the issues being handled and critically assess these issues for the organisation and the actions being evaluated; c) Provide a review of current academic research that guides managers towards a solution for identified problems; Academic research means academic articles in academic journals as the ones available for instance in emeraldinsight, taylor and francis or sciencedirect sites. d) Clarify important consumer /buyer behaviour / communication / public relations elements; e) Propose a goal oriented consumer / buyer / communication / public relations strategy for the purpose. Report should be referenced, using the Harvard style in the standard format.
