The is assignment shall be research report for a DBA module and shall consist of 6,000 words. The main focus of this management research report shall be on Marketing.

Please find attached hereto the exact guideline for this assignment.

Kindly note that the report shall consist of at least 15 references and up to 5 internet references from valid/ credible sources are allowed.

The Plagiarism report is definitely required from “Turnitin” and “Plagscan”.

The task of the report:

A senior executive in your organization is interested in how completing a DBA might help to address organizational problems. He is interested in what a suitable research project might involve and how it might be carried out in a manner that he considers ethical.

The task is to respond to the manager by writing a full report. The report will seek to achieve the following: (Guidelines for the assignment attached)

Thanks and regards