You have made a good attempt, but you should refer to assignment guidance and tasks again to see whether you are including all these sections in your analysis.
Morrison is not multinational as it has mainly its stores in the UK. You have made a good start of the introduction. Regarding the competitor, Sainsbury is a much stronger supermarket in the UK Asda would have been a more close competitor to show trends, however I am more interested in the analysis of the chosen company ‘ Morrisons’
You should refer to the information from the latest annual report of Morrisons 2019/20. (some of your analysis show comparisons of 2017. Your main analysis should concentrate on Morrisons comparing the performance of the current year and last year.
Sainsburys analysis are not needed in detail. I do not expect you to do a like for like comparison of Morrisons plc’s results and one of its competitors Sainsburys. Just a general comparison of trends between Morrisons and its competitors (Sainsbury’s) will be sufficient.
Also, you tend to show whether there is an increase/decrease/ upward trends etc and have not tried consistently to analyse why? What are the reasons/factors for improvements or fall in revenue etc?
Investors’ analysis should include analysis of market share price as explained in the lecture 2. This part worth 30%??? Earning per share it is an important ratio to use for analysis.
No evidence of sustainability analysis or cash flow.
Ratios/calculations should not be included in the main body of the report, there are no marks for ratio calculation but just the interpretation.
There is no need to include the statements in the main body of the report. You may include graphs or charts if you want, but only if adds value to the analysis and include the references at the end.
Do not use ‘I’ in a report. It should be written in the third person as you already done in other sections.
More structure is needed.
