What steps could be taken to improve the company’s competitive advantage?

SOUTHWEST AIRLINE 2020 THE LATEST FINANCIAL Submit the EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. What steps could be taken to improve the company’s competitive advantage? (500-600 words)

sources:
Brancatelli, J (2018). Southwest Airlines Seven Secrets for Success. Wired-Transportation. Retrieved October 30, 2020 from: https://www.wired.com/2008/07/southwest-airlines-seven-secrets-for-success/

David, F. R., David, F. R., & David, M. E. (2019). Strategic management: A competitive advantage approach, concepts and cases (17th ed.). Upper Saddle River, Boston: Pearson.

Ovans, A. (2015). What Is a Business Model? from https://hbr.org/2015/01/what-is-a-business-model

Southwest Airlines. (2020). Culture. (para. 2) Retrieved From: https://www.southwest.com/html/about-southwest/careers/culture.html

The External Factor Evaluation Matrix
YAHOO.COM FINANCIAL INFORMATION
TABLE 3-7 Excellent Online Sources to Obtain EFE Matrix Factor Information
• IBISWorld—Provides online USA Industry Reports (NAICS), U.S. Industry iExpert Summaries
and U.S. Business Environment Profiles. A global version of IBIS is also available.
• Lexis-Nexis Academic—Provides online access to newspaper articles (including New York Times and
Washington Post) and business information (including SEC filings).
• Lexis-Nexis Company Dossier—Provides online access to extensive, current data on 13 million
companies. It collects and compiles information into excellent documents.
• Mergent Online—Provides online access to Mergent’s Manuals, which include trend, descriptive,
and statistical information on hundreds of public companies and industries. Unconsolidated company
income statements and balance sheets are provided.
• PrivCo—Provides information on privately held companies, including private financials and revenues;
private M&A deals and deal multiples, private firm valuations, VC funding, private equity deal
history. (Go to www.owler.com for information about competitors.)
• Regional Business News—Provides comprehensive full-text coverage for regional business publications;
incorporates coverage of more than 80 regional business publications covering all metropolitan
and rural areas within the United States.
• Standard & Poor’s NetAdvantage—Provides online access to Standard & Poor’s (S&P) Industry
Surveys, stock reports, corporation records, The Outlook, mutual fund reports, and more. Locate the
“Company” tab at the top of the page or the “Simple Search” option located on the right side of the
page. Use the “Company Profile” option.
• Value Line Investment Survey—Provides excellent online information and advice on approximately
1,700 stocks, more than 90 industries, the stock market, and the economy. Company income statements
and balance sheets are provided.
• U.S. Securities and Exchange Commission—Provides the Form 10K for publicly held companies in
the United States. Use the search box at the top of the page or look under the “Filings” tab along the
top of the page.
• Company Annual Reports On-Line (CAROL)—Provides direct links to publicly held companies’
financial statements in both Europe and the United States.