You are looking to open a new business of your choice in Coventry City Centre. You will need to justify why you have chosen this business idea based on some secondary research.
Your business idea will include:
- Company information
- Logo and strapline
- Key target market (which must also be justified)
- How the business will be positioned
- Demonstrate understanding and application of the marketing mix (7Ps)
- – think of a business type that you would like to create (eg a bar, leisure facility, coffee truck) and then research into the local competitors in Coventry City Centre to see I there is a gap in the market for your idea. Is there a target audience for your idea?
- Starting with 1 “Company Information”
- What is your company name?
- What does your company do?
- Use your secondary research to justify why this is a valid idea (not all of your secondary research will be in this section, some may be in appendices if necessary).
2 Logo and strapline
- What does your logo look like?
- You can simply draw this with pen and paper
- We are not marking you on your design ability but we are marking you on your justification. Why does your logo look the way it does? What theory are you using to support this? Could include brand image theory, brand value theory.
- The same with your strapline!
- Branding
3 Key Target Market
- Who is your audience?
- What variables have you used to segment the audience?
