Write a report written on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature.

Requirement: A report written on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature.

This assignment should be based on a new or improved product/service of your choice. Ideally, this would be a product/service that is not available on the market yet.

recommend to draw on a variety of credible sources, including both market research data/company reports and academic resources.
You need to ensure that all claims in your assignment are referenced thoroughly throughout, using Harvard referencing. I would also recommend to have a look at the example.They recommended me to see MINTEL DataBase
For example, it could be to improve a product or a service in coca-cola or in an energy drink or in some food or snack or some makeup or fragrance or improve some financial service, obviously as long as this product or service is developed within an existing.