*Make sure you include a copy of the ad that is being analyzed with your document.
*For this essay, you will be analyzing an advertisement that appeared in a magazine, newspaper, or in online format. Most advertisements are intentionally designed to convey a specific message to a target audience. Your task for this assignment is to analyze a magazine, newspaper, or online advertisement that you find unusual or interesting. Using division and analysis, you will explain what conclusions you can draw about the ad and its message
Introduction
• Purpose and audience have been considered
• Thesis statement clearly conveys message • Catches attention and draws the reader into the essay
• Focuses topic and previews content
Body Paragraphs
• Topic sentences show the relationship to the main message – unity • Paragraph organization • Adequate use of analysis • Correct length
Analysis of the Ad
• Adequate use of analysis • Division breaks ad into understandable parts • Relationship between the parts of the ad is clearly explained • Analysis uses adequate details and examples • Ad is included
Conclusion
• Summarizes main points of the essay
• Restates or comments on the message of the essay
• Conveys effective lasting impression
Language Skills
• Punctuation, spelling
• Sentence structure, grammar, word use
• THIRD PERSON PRONOUNS
