1. Critically assess a firm’s current practice in communication strategy:
The firm is a pharmaceutical. The communication strategy is a traditional one through in-person communication to health care providers. 70% of all communication is through in-person interaction through salesforce or Medical liaisons. 10% is through advertisement, disclosures, and medical congresses. The other 20% is through digital channels.
2. to make one proposal that would improve the firm’s performance.
The proposal should go to the Chief Marketing Officer. The proposal is to be moving to a >70% digital Omni channels. You should descript the need, reasons to believe why the proposal make sense and it is beneficial for the company. You should furthermore defend the proposal by addressing its shortcomings, potential roadblocks, and potential mitigation plan for them. The minimum among of the text should be on the description of the firm and competitive environment. Vas majority of the text should concentrate on the proposal as described above. You should also assess the probability of success of the proposal and how it can it be implemented.
Please use 4000 words.
Please avoid
– being overly descriptive (having an underdeveloped proposal)
– disjointed analysis and proposal
– scope: too small …or too large
– overlooking implementation issues
