Critically discuss the key important factors and forces in the general and industry environments that affect the chosen organization choice of strategy.

• You are required to select a reputable organization in your country related to tourism industry (Use Gulf Air as an example).

• Because one requirement for the assignment is to interview at least one member of the organization, it can be convenient to select an organization in the area, but it is not essential. Interviews can be conducted by phone.
Analyzing the Organization
1) You should use publicly available information to begin your analysis: the organization’s Web site is often the best starting point. Remember, however, that you are using the Web site as a source of data for the analysis; do not simply copy material off the Web site. Your assignment is an analysis, not a data-dump. (N.B. You should arrange with your tutor in order to verify that no other student had selected the same business organization for the TMA).
2) You will need to contact at least one member of the organization (either a current member or one who has recently left it). It can be very useful to make an initial contact with your informant early in the research process, to ensure that the person is indeed willing to talk with you. You will find the informant most useful, however, after you have done the preliminary work with the publicly available materials.
3) The purpose of the assignment is to develop your ability to use the conceptual frameworks and tools from the course. Also, to create a complete and a persuasive critical analysis answering and in an essay format the following TMA three questions.

Q1. Critically discuss the key important factors and forces in the general and industry environments that affect the chosen organization choice of strategy. Discuss how the pandemic COVID-19 affected environment factors and forces and consequently your chosen organization performance. From your own perspective, what actions should your chosen organization do to keep its competition alive if this situation prevailed? (800 word)

Q2. What are the key resources available for the chosen organization to effectively and successfully compete within its boundary and attain a competitive advantage? Discuss whether chosen organization position is supported by its value chain and other internal resources. Identify problems you think they are facing in respect to current COVID-19 pandemic situation. (800 words)

Q3. Discuss the chosen organization Business–Level strategy components. What are the merits and demerits of these components? Suggest ways by which the chosen organization may improve and sustain its competitive position in case COVID-19 pandemic continued to outburst in future. (400 words)