Demonstrate the following knowledge and understandingUnderstand concepts, theories and frameworks related to the management of e-business and be aware of a range of analytical techniques related to digital data in diverse business contexts.2.Demonstrate the following skills and abilitiesApply relevant theories and frameworks related to: a) employing specific information systems and e-business concepts to sustain an organisation’s competitive advantage, and b) analysing a website/e-commerce presence from various academic perspectivesand providing recommendations for improvement.